01 Define your purpose

Purpose exists in all companies. WHY is the factor that drives us to do what we actually do. Purpose is a strong force, however it is not always an easy task to pinpoint what our purpose is, or why we do what we do. Purpose is the main factor that differentiate you and your brand from everything else – it is what makes you different. Purpose evoke emotions and enforces an authentic brand. Focusing in your WHY and your purpose is crucial in order to maximise your brand and your growth.

02 Visualize your identity

You control your identity – and your identity deserves the best possible presentation. You only get one chance to wow your customers when they interact with your brand – make the most of it from beginning to end. Your identity consists of all the areas your brand is present, it is your domain and your natural habitat. Your logo, your typography, your website, your social feeds, printed media. Your identity is the tone of your voice, how you talk and how you walk. Some aspects to be covered in your identity is: logo, patterns, typography, high quality imagery, patterns and illustrations.

03 Clarify your communication

Cut through the noise. We live in a world where we are bombarded with noise, poor design, mass produced digital media and quantities of ads never before seen to man. Cut through the noise by being well defined and refined. Be bold, be clear and allow your brand to communicate effectively with a perfectly tuned visual language. You can be good at anything, but not everything. Keep in mind all the physical and digital places your brand will be present from website, ads, social media to print and outdoor ads – a red line is crucial.

04 The sum is greater than its parts

Although your brand is one thing – and a sum greater than its parts. A brand consists of these main components: Focusing on each part and ensuring the highest quality in execution of each component will create a stunning brand that people will love to engage with. A great brand is not built in a day, Eivind Holum is dedicated to creating great brands that stand the test of time together with clients. Let´s create a great brand together.

Eivind Holum graphic design education & experience

2022 – Now Founder of Holum Studio, www.holumstudio.com

2020 – Now, Holum Studio – Freelance at Eivind Holum

2017 – 2019, byOSLO – Art Director, graphic & web designer, www.byoslo.com

2016 – 2017: Z Event – Graphic designer, www.zevent.no

2015 – 2016: Freelance – Brand & web designer, www.eivindholum.no

2013 – 2015: PR Operatørene – Art Director & creative, www.pr-o.no

2012 – 2014: Westerdals – Bachelor Art Direction 3 years

2011 – 2012: NKF – Graphic Design 1 Year Program

Kim Søyland & Jama Awaleh
Entrepreneurs By Oslo
www.byoslo.com

Ingelin Clausen
Founder Invivo Bionics
www.invivobionics.com

Thor Christian Valle
Partner Brist Digital
www.brist.no

Philip Magnussen
Partner Icon Capital
www.iconcapital.no

Anders Lassen
Entrepreneur Fuse
www.fuse.no

Amira elDawi
Owner Amira & Co
www.amiraandco.com

Patrick Hauge
Owner 360 Agency
www.360agency.com

Anastasia Isachsen
Artist Fjord Studio
www.fjordstudio.no